Karamo Brown's Kē App Brings AI Wellness Coaching (and a Digital Twin) to the Masses
In the ever-evolving landscape of the creator economy, where digital influence increasingly intersects with personal development, Karamo Brown, known for his role on Netflix's "Queer Eye," has officially launched a new wellness application called Kē. Available now on both iOS and Android, Kē aims to offer users a unique approach to personal growth, featuring a digital clone of Brown himself: "AI Karamo."
Powered by AI startup Delphi, the "AI Karamo" is built from an extensive library of Brown's public material, including interviews, podcast episodes, and various clips. This digital twin is designed to provide guidance and support, reflecting Brown's own journey into wellness, which he dedicated approximately one and a half years to exploring before the app's launch.
Brown, who initially harbored skepticism about AI, shared his evolving perspective with TechCrunch reporter Lauren. "When AI first started becoming part of the conversation a few years ago, I was honestly pretty skeptical. But the technology has evolved significantly, and what changed my perspective was seeing how thoughtfully companies like Delphi have approached it," he stated. His personal experience even extends to his inner circle; Brown noted, "My best friend and sister to this day still talk to the AI clone when they can't get hold of me."
Kē operates on a subscription model, costing $14.99 per month after a 3-day free trial. While the app offers frequent interaction, Brown is clear about its purpose. "If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives… At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it's not a substitute for human connection," he explained. He also emphasized that the goal isn't to foster indefinite reliance on the AI, but to facilitate real-world progress.
The venture places Brown in a growing cohort of celebrities leveraging AI for digital replicas. Arnold Schwarzenegger also has a digital clone developed with Delphi, while Matthew McConaughey and Michael Caine have partnered with ElevenLabs to license their voices. This authorized use of likeness stands in contrast to the broader public concern and legal actions many unnamed celebrities are taking against unauthorized AI appropriation of their identities.
Looking ahead, Delphi plans to introduce "agentic capabilities" to Kē, which would allow the AI to perform tasks on users' behalf, such as automatically adjusting workout plans. However, the exact timeline for these advanced features remains unspecified. It's also worth noting that conversation data shared with "AI Karamo" is shared with Delphi, reminding users to be mindful of sensitive information. As of June 2026, Kē represents a significant step into the personalized, AI-driven wellness space, balancing innovative technology with a clear message about the irreplaceable value of human connection.
[Original Source](https://techcrunch.com/2026/06/18/queer-eyes-life-coach-karamo-brown-launches-ke-a-wellness-app-featuring-his-ai-digital-clone/)